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KIMI RÄIKKÖNEN RETURNS TO NASCAR THIS WEEKEND FOR HIS DEBUT IN THE NATIONWIDE SERIES AFTER A SUCCESSFUL PERFORMANCE IN THE CAMPING WORLD TRUCK SERIES
Perky Jerky unveiled
today the paint scheme set to adorn the No. 87 Toyota Nationwide Series
race car that Kimi Räikkönen will race in his return to NASCAR
this weekend at Charlotte Motor Speedway. This race will mark Räikkönen’s second NASCAR performance in as many weeks, with Perky Jerky
as the primary sponsor.
On May 20th, Räikkönen made his first appearance in NASCAR when he competed in the Camping World Truck Series. Amidst a crush of media
and international fans, the Finnish racer qualified 31st in the field and piloted his truck to complete the race in 15th position, an epic performance
for his first time in a NASCAR truck and on a speedway. Räikkönen described his first NASCAR experience as “fun”, and commented that he’s
looking forward to another NASCAR performance, where he can put his first education into practice.
The NEMCO-owned No. 87 Perky Jerky Toyota will be assembled, managed and fielded by Kyle Busch Motorsports on behalf of Perky Jerky.
“Last week, Kimi put on an incredibly impressive performance at Charlotte Motor Speedway by powering his Perky Jerky truck through half the
pack”, said Brian Levin, Perky Jerky founder and chairman of the herd. “Now with one speedway race under his belt, the world will be watching
as Kimi Räikkönen brings the No. 87 Perky Jerky Toyota to the finish line in first place.”
Already entrenched in NASCAR as the official and exclusive jerky of the Daytona 500, Perky Jerky has developed a marketing strategy that
includes consumer sampling via Velcro suits, better known as the “jerk suit” and tasting opportunities via the “jerk bar”, a traveling sampling
display, which has become a must-stop at many NASCAR events around the country.
Kimi Räikkönen’s first Nationwide Series appearance will be this Saturday, May 28th in the Top Gear 300 at Charlotte Motor Speedway. The
race will be broadcast live HERE at 2:30 ET.
this weekend at Charlotte Motor Speedway. This race will mark Räikkönen’s second NASCAR performance in as many weeks, with Perky Jerky
as the primary sponsor.
On May 20th, Räikkönen made his first appearance in NASCAR when he competed in the Camping World Truck Series. Amidst a crush of media
and international fans, the Finnish racer qualified 31st in the field and piloted his truck to complete the race in 15th position, an epic performance
for his first time in a NASCAR truck and on a speedway. Räikkönen described his first NASCAR experience as “fun”, and commented that he’s
looking forward to another NASCAR performance, where he can put his first education into practice.
The NEMCO-owned No. 87 Perky Jerky Toyota will be assembled, managed and fielded by Kyle Busch Motorsports on behalf of Perky Jerky.
“Last week, Kimi put on an incredibly impressive performance at Charlotte Motor Speedway by powering his Perky Jerky truck through half the
pack”, said Brian Levin, Perky Jerky founder and chairman of the herd. “Now with one speedway race under his belt, the world will be watching
as Kimi Räikkönen brings the No. 87 Perky Jerky Toyota to the finish line in first place.”
Already entrenched in NASCAR as the official and exclusive jerky of the Daytona 500, Perky Jerky has developed a marketing strategy that
includes consumer sampling via Velcro suits, better known as the “jerk suit” and tasting opportunities via the “jerk bar”, a traveling sampling
display, which has become a must-stop at many NASCAR events around the country.
Kimi Räikkönen’s first Nationwide Series appearance will be this Saturday, May 28th in the Top Gear 300 at Charlotte Motor Speedway. The
race will be broadcast live HERE at 2:30 ET.
About Perky Jerky: Four years ago during a ski lift calamity, Perky Jerky’s founders spilled energy drink all over their stash of beef jerky.
Stranded, hungry and 40-feet off the ground, they ate the soaked jerky and realized they were on to something. Three years in the kitchen and
hundreds of homemade jerky recipes later, Perky Jerky was perfected and launched in 2009. In less than two years, Perky Jerky has quickly
reached stratospheric levels of popularity amongst athletes, moms, students, troops and truckers alike. Perky Jerky can be found at many
retailers across the country, including Home Depot, 7-Eleven, Publix, Target, Sports Authority and many other fine retailers.
Stranded, hungry and 40-feet off the ground, they ate the soaked jerky and realized they were on to something. Three years in the kitchen and
hundreds of homemade jerky recipes later, Perky Jerky was perfected and launched in 2009. In less than two years, Perky Jerky has quickly
reached stratospheric levels of popularity amongst athletes, moms, students, troops and truckers alike. Perky Jerky can be found at many
retailers across the country, including Home Depot, 7-Eleven, Publix, Target, Sports Authority and many other fine retailers.
